octavia foundation x olivia rubens
collaboration and sponsorship
we hold to our core creating value and a positive impact through each collection and creative project we design. after our work in canada with girls e-mentorship, rubens sought out new ways to help communities in london through charities, and the octavia foundation was the perfect fit. this is because their focus is on helping communities, with mental health issues, especially with youth, and with closing the intergenerational gap.
to read more on our collaboration and what they do, click here.
the collaboration began from their generous donation of unsold denim garments to olivia rubens for her first master's project, which she used to test and create new materials from shredded recycled denim, all shredded by hand and embroidered to create this non-woven material.
the outcome of this aspect of the collaboration can be seen here.
following this, olivia rubens had the opportunity to teach the octavia headquarters staff about sustainability and sustainable fashion. this is a workshop she looks forward to continuing to teach in their offices, shops and to the public.
for the aw20 collection, duplicitous lives, olivia rubens designed and ran a 3-week youth workshop through their community centre, the Reed, centered around cyber bullying and identity expression, which contributed to her collection and master's thesis.
through this workshop, they created "identity masks", analyzing what made them who they are and what means the most to their identities, and creating artwork that supported this and questioned their values, as well as allowed them to create affirmations by which to live.
mark making his mask (oct. 2019)
the collaboration for this collection did not only involve the youth initiative, but also octavia donated more unsold clothing from their charity shops with which to create new textiles. through another collaboration with russell at offcut studio, who shredded the garments down, rubens transformed repurposed clothing into a beaded argyle in her aw20 tailored jacket, seen here.
rubens aims to create a longer and more in-depth initiative with the octavia foundation with more effective impacts in the future, and looks forward to running more workshops with staff and the public in their community hubs and shops.