"Her narrative, engagement on social issues, and artsy creativity interested the international jury, which included, among others, MoMA’s senior curator Paola Antonelli; Koché designer Kristelle Kocher; Colville founder Lucinda Chambers; Valerie Steele, director of FIT Museum; and Orsola De Castro, founder of Fashion Revolution. Rubens will receive a cash prize of €10,000; she also took home the Italian Camera della Moda Award, a cash prize of €5,000."