Olivia Rubens is an eco-friendly womenswear line that uses eco-friendly naturally dyed GOTS certified fabrics and recycled synthetics in all of their products, while changing the often negative and bland perception about eco-friendly fashion design. The garments are thoughtfully designed to create a sustainable product, working to upcycle recycled fibres from the ground up. Their theory of change supports that the strategies will incite their customers to embrace an earth-friendly garment life cycle. Not only are they eco-friendly, but they pride themselves on their social entrepreneurship as they work forward contributing to women’s charities, empowering women and providing economic stability and development, raising awareness about the inequalities for women in the workplace, and assisting in making effective positive changes for women in the workplace. Their goal in the near future in the pursuit of an MA at the London College of Fashion in Fashion Design Technology Womenswear is to innovate further in the field of eco-friendly/sustainable design, and also to work with artisans in the EU and abroad to support and sustain local communities and develop thoughtful collections.