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Olivia Rubens is a sustainable womenswear designer that uses eco-friendly naturally or low impact dyed GOTS/Oeko-Tex certified or traceable fabrics and recycled synthetics in all of her garments, while changing the often negative and bland perception about sustainable fashion design. The garments are thoughtfully designed, using novel upcycling techniques to recycle fibres and create new fabrics from the ground up. Her theory of change supports that the strategies will incite her customers to embrace an earth-friendly garment life cycle, while remaining just as exciting and colourful as they were born to be already. Not only does Olivia work within ecological sustainability, but also she is working to better communities and women's lives through social entrepreneurship as she works forward contributing to women’s charities, empowering women and providing economic stability and development, raising awareness about the inequalities for women in the workplace, and assisting in making effective positive changes for women in the workplace. She is now a part of the MA Fashion Womenswear 2020 cohort at the London College of Fashion and is working to innovate further in the field of sustainable design and technology. She is interested in working with artisans in the EU and abroad in the development of her final MA collection to support and sustain local communities and develop thoughtful collections, and will bring this forward after her graduate studies to build her brand in the UK.
Olivia Rubens' aim for 2020 is to show full traceability from farmer/fibre to garment, and to document and show you her design and production process. Keep watch for videos coming soon.