see the latest press on winning its 2020 here


 olivia rubens was offered a place as a finalist in may 2020 in the prestigious international talent support competition, as part of the 2020 cohort, a saving grace and inspiring journey given the complexities of this year during the pandemic.

the aw20 collection, duplicitous lives, was submitted for review and in order to create a campaign for the finals, which happened digitally through a live stream on october 23rd, 2020. the its team have worked consistently and relentlessly on providing the same wonderful opportunities we would have had were the finals in person, in trieste, italy. 

the jury, consisting of 42 journalists in media, and 22 industry experts in the international jury, deliberated carefully through reviewing the collections, portfolios, and presentations of each designer.

after five incredible months working with the its family, olivia rubens was awarded the responsible fashion award, handed to a designer who integrates sustainability fully to the core of their design thinking and outcomes, with a passion to make the world a better and healthier place through fashion, as well as the camera nazionale della moda italiana award. rubens is so grateful to receive the financial support, mentorship from fashion revolution / fashion open studio, and the support from her new forever family through its to enact more positive change in and around the industry. thank you to the its family and the jury so much for believing so strongly in our passion and dedication!



watch the live stream of the finals and awards ceremony here

diesel special project




skateboarding and snowboarding have many things in common, but also many differences, and the communities can be very discordant. snowboarding has been accepted as a professional sport for many years, but skateboarding, in a rebellious sense, has always been regarded as a lifestyle rather than a sport, represented in the “good old times”, the 90s, in skateboarding, when it wasn’t such a technical hobby as it is now. this body of work represents my own person perspective on sport, utility and clubbing, bringing together my upbringing in both these realms, and making reference to my own rebellious nature not to conform to one single “box”, but to incorporate many facets into my personality and current perspectives. from skate magazine parties, to rail jams and après ski, to scrapes and tears in my clothing, to broken boards, to cheap beer, and to oversized tie dyed tees and beanies in whistler nightclubs, this is a representation of who I was and who I am today. as a woman in many often male-dominated spaces, i keep female role models in these scenes close to my heart as inspiration, represented here: lacey baker, nora vasconcellos, lizzie armanto and vanessa torres. knit structures made with recycled denim and sustainable yarns reference the wear and tear of the lifestyle, including the deconstruction of the woven deadstock denim garments and fabric, made into new vibrant fabrics, as in mending and altering clothing in those subcultures. the concept is more literally incorporated into the look through the making of trims with layered, recycled skateboards in collaboration with josh singal, as skateboards are broken and worn down so often, there is so much waste, and trims are the most challenging detail to find in sourcing sustainably.



photography: ted belton / makeup: vanessa garland / hair: erika fung / model: hannah (want management) / skateboarder/model: ethan akerman


its production credits:

Barbara Franchin – Founder & Director
Sergio Drioli – Vice Director, Strategies & Production
Michele de Facchinetti – Art Director, Strategies & Production
Giulia and Aldo Lonciari – Accounting Office
Stefano Michelani – Accounting Office
Fabrizio Bressan – Web & IT Consultant
Francesco Sponza – Assistant to Administration Office & Production
Michele Colucci – PA to Director
Fabio Bressan – Creative Director & Director of the ITS 2020 fashion stories
Martino Pilot – Head of Multimedia Office
Giulio Dambrosi – Multimedia Office
Marco Boncompagno – Multimedia Office & Social Networks
Alessandro Offer – Press Office
Federica Marchesich – Press Office
Flavia Cocuccioni – Head of Schools & Contestants Office
Virginia Dordei – Schools & Contestants Office
Giovanni Papalexis – Head of Hospitality Office and Office Manager
Paola Uxa – Hospitality Office & Entries
Edoardo Franchin – Assistant to Hospitality Office & Entries
Giorgia Potop – Hospitality Office Intern
Patrizia Gioffrè – Invitations
Davide Del Degan – Director of the ITS 2020 teaser video
Stefano Pettirosso – runner
Luca “Il Magnifico” Vendola – runner